Spider-Man Takeover Ad

Visa

 
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Spider Man kicks ass.

VISA wanted to introduce The Amazing Spiderman with a dual-branded Rich Media experience. Bajibot jumped at the chance to build one of our favorite superheroes from scratch and have him swing across the IMDb.com site. Spiderman invited viewers on a first-person ride through a fabricated IMDb.com city. 

Spidey swung to over 13.5 million impressions and took over 2 million viewers for a ride to watch the trailer. The Amazing Spiderman debuted in the #1 spot, earning over $90 million.

VISA had a click-through rate 350% higher than any of IMDb's average Rich Media Takeovers.

 
 
 

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